finally a logo for Southern Farmhouse Ales
After many, many months of having imagery in mind for Southern Farmhouse Ales, we finally have a logo. I’ve taken lots of pictures of structures in rural Alabama, particularly in Lee County, and spent a good bit of time down at Auburn University’s College of Architecture Library, trying to find examples to help me communicate with a graphic artist about what I was looking for. Many thanks to Jeff Cutrer down at Master Graphics in Auburn. I think he did an awesome job.
The font is based on a set of leathercraft tools my granddady left me when he passed away back in the early 80s. It has been over 25 years since he stood over my shoulder teaching me how to carve leather, and it was a real pleasure to find all those tools again recently and practice carving the text into a raw leather belt strip to show Jeff the type font I wanted to use.
I’ve finally been able to put something up other than a blank white page at http://www.southernfarmhouse.com, as well as to finally add the logo alongside other Alabama breweries and breweries-in-planning at http://www.alabamabrewersguild.org.
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